Michael Gerber Emyth Revisited Small Business Growth Tips
If you own a small business or are the CEO, President, or director of any organization, then please listen carefully to what I'm about to tell you.... It is that important!
As a marketing consultant, I meet business owners all the time! For me, an entrepreneur at heart, I love to hear their stories. However, I'm amazed at how many business owners are flying by the seat of the pants.
When I opened up my first business, we grew simply because of the market demand for our business. I worked long hours, and pushed very hard to get my business off the ground. My staff members did what they thought best. We all did what we thought best!
There were no systems... No process to our madness... Just people working and working hard.
Firing a NON performing marketing executive
So you say you need to fire your marketing executive? Hold your horses, we'll get to that. But first, let's address the real issues.
1. You are not happy with sales...
2. You think the marketing isn't effective...
THOSE ARE THE ISSUES MOST LIKELY... after all, would you be looking to fire your marketing executive if sales were up? Doubtful!
But here is the problem with what you're about to do. You are the CEO and you're about to fire someone whom you probably haven't given clear cut goals. It is accountability that is the problem.