Michael Gerber Emyth Revisited Small Business Growth Tips
If you own a small business or are the CEO, President, or director of any organization, then please listen carefully to what I'm about to tell you.... It is that important!
As a marketing consultant, I meet business owners all the time! For me, an entrepreneur at heart, I love to hear their stories. However, I'm amazed at how many business owners are flying by the seat of the pants.
When I opened up my first business, we grew simply because of the market demand for our business. I worked long hours, and pushed very hard to get my business off the ground. My staff members did what they thought best. We all did what we thought best!
There were no systems... No process to our madness... Just people working and working hard.
About 3 years into our business, things began to get very rocky with one of our employees. She was very bright, and I paid her very well to keep her happy and her position going correctly. Because we had no systems in place, our services began to slip. We were getting many upset customers.
As I was on my way to a meeting one day, I bumped into a CEO friend of mine. He was a good business man and well respected. I shared with him some of my concerns about our business. He said, " Have you read the E-myth?" For 15 minutes we talked about this book and he shared with me how it helped him and made it possible for his business to grow. I told him I would check into it.
About 2 weeks later, I picked up the audio version of the book (Emyth Revisited - Michael Gerber) and listed to it on a long trip to Atlanta. I sat there in awe of the insight that Michael Gerber had on this subject. It was like a light bulb went off and I realized that my business was in trouble because I was so people dependent and didn't have my ducks in order.
I listed to the book about 3 times, and then I also read it as well. For me, I have to get things deep inside me so that I can understand them fully. That often means reading a book several times.
And then it happened, we kept having problems in our business! Enough was enough... If I wanted my small business to grow, I had to make some changes. I started implementing Emyth business tips into my small business and we started leveling off. Systematization & Automation! My staff heard me say it a million times. What do we do? How do we do it? How do we automate it? How is it accounted for?
The only person who didn't like it was my staff member who I had highly respected and paid so well. She was not excited about these changes. It meant that her job was going to be re-organized and assembled totally different. So, she fought the changes day in and day out! About 3 weeks later I found that she was "talking smack" about my wife and I behind our backs. I had enough of the drama, and confronted here! She quit on the spot and I was stuck in a small business with nobody on staff that could do her job.
So what did I do? I Emythed it! 
My wife was on staff, and we worked out the position, documented everything, and make checklists for everything. For the first 2 weeks, we went right through each process and figured out how to systematize the business and make things happen smoothly. What happened? Well, the result was that the person I thought was irreplaceable, was actually the biggest hindering block to progress! My wife did beautifully even though she had no experience! Not only that, she was able to do more work and have better customer service because nothing slipped through the cracks!
As a marketing consultant, I use the same practices in my business. Automation & systematization! If you haven't read Michael Gerber's book, Emyth Revisited, then do yourself a huge favor and read it today! It is a must and is life changing!
Now, here's another powerful thought. Over the years I've helped businesses use this same type of automation and documentation to systematize their marketing efforts. The results are amazing! Imagine if every lead was treated perfectly, and every prospect received the same attention? Guess what happens? Yes, you can triple your sales!
I'd encourage you to read Michael Gerber's book, but I'd also encourage you to apply the principles in your marketing as well. I've created 2 hours of free marketing training that will show you how as a marketing consultant, I have tripled many clients businesses using Michael Gerber's techniques.
You can register and get instant access and see how I've help many companies using this automation.
Click here to register now for free!
Good luck and God bless,
Matt Law
Marketing & Automation Consultant
President
Law Marketing Systems
