Search Engine Optimization for Mortgage Companies
OK mortgage companies… listen up! You’re right, rate shoppers go online to find rates first. So how do you get the traffic and conversions? In 2004, I was in the mortgage business. I owned a large correspondent lending company in Florida.
It was then that I learned about the power of SEO to help my mortgage business. When I Googled “Florida Mortgage” there were over 10 Million results. I was not even in the top 1000.
Getting top 10 Rankings in Google
Getting top 10 rankings in Google will take 2 very important things. Over the next couple of minutes I’ll talk about some things you can do to increase your chances of getting top 10 rankings, however keep in mind that nobody can guarantee you will ever get top 10 rankings.
1. Domain name -Your domain name tells Google what your website is about. So it is important that if you are coming up with a new website that you pick a domain that has your keywords in it. For example, if you are doing SEO for EBay Tips, then a good domain might be ebaytips.com
Follow Up Marketing Automation Software
In recent months, we've worked with many small businesses. And, even some large businesses too! The issue I keep seeing is that many of these organizations do not have any follow-up in place! For example, a lead walks right through their front door and they let the lead vanish without every capturing their information for follow-up.
Look at this example...
A man walks in to buy a brand new Hummer H2. He's not going to buy today no matter how sweet the offer is because he's just finishing up, with his last 3 college tuition payments for his youngest daughter. After that, he's going to purchase a brand new H2.
CEO & Growth Tips – Internet Marketing
From time to time I get calls from CEO's asking me if they can pick my brain for a few minutes... For the most part, I agree that business owners are bright, energetic souls, who love to learn! CEO's by nature are leaders! They are smart, often egotistical, and driven by results. After all, that is how they become CEO's and business owners.
Our conversations typically go like this... For the first 2 minutes, the CEO diagnosis the problem about their marketing and what is wrong. For the next 7 minutes, I ask a series of questions about their business, marketing, and unique selling proposition. Here's a sample of some of the questions I ask.